Augmented Reality (AR) – An Exciting and Rapidly-Growing Field
Augmented reality (AR) is an exciting and rapidly-growing field that has the potential to revolutionize industries such as healthcare, retail, education, and more. As investors look for new opportunities, they may be wondering where to buy AR stocks.
1. Apple Inc. (AAPL)
Apple is one of the largest technology companies in the world and has a significant presence in the AR market. The company’s flagship product, the iPhone, includes an ARKit software development kit that allows developers to create augmented reality experiences for iOS devices. In addition, Apple recently released its second-generation AR glasses, called the RealityKit. Despite its strong position in the industry, Apple has faced criticism for its high prices and limited availability of AR products.
2. Microsoft Corporation (MSFT)
Microsoft is another major player in the AR market, with a focus on enterprise applications. The company’s HoloLens headset is designed for use in industries such as manufacturing, healthcare, and education. Microsoft’s AR technology also has potential applications in gaming and entertainment. Despite its strong presence in the industry, Microsoft has faced criticism for the high cost of its products and limited availability to consumers.
3. Alphabet Inc. (GOOGL)
Alphabet, the parent company of Google, is investing heavily in AR through its Google Lens technology. The company’s Lens technology allows users to view information about objects in the real world using their smartphone camera. While Google Lens is primarily focused on consumer applications such as shopping and entertainment, the company has also explored potential uses in industries such as manufacturing and healthcare.
4. Meta Platforms (FB)
Meta Platforms, formerly known as Facebook, is investing heavily in AR through its Ray-Ban Stories glasses. The glasses include cameras and microphones that allow users to take photos and videos, make voice calls, and access augmented reality experiences. While the Ray-Ban Stories are primarily focused on consumer applications such as social media and entertainment, Meta Platforms has also explored potential uses in industries such as advertising and education.
5. Snap Inc. (SNAP)
Snap is another company that is investing heavily in AR through its Snapchat platform. The company’s Lens feature allows users to apply filters and effects to their photos and videos, creating an augmented reality experience. While the Lens feature is primarily focused on consumer applications such as entertainment and social media, Snap has also explored potential uses in industries such as advertising and education.
In terms of financial performance, all of these companies have performed well in recent years.
Apple’s stock price has increased from $103 in January 2020 to around $168 in April 2021, while Microsoft’s stock price has increased from $147 in January 2020 to around $297 in April 2021. Alphabet’s stock price has increased from $1,358 in January 2020 to around $2,645 in April 2021, while Meta Platforms’ stock price has increased from $269 in January 2020 to around $407 in April 2021. Snap’s stock price has increased from $13 in January 2020 to around $235 in April 2021.