How to create augmented reality art

Augmented Reality Art: Creating Digital Art with Real-World Elements

What is augmented reality art?

Augmented reality art is a form of digital art that incorporates real-world elements such as space and time into its composition. AR art can be experienced through the use of smartphones or tablets equipped with cameras, sensors, and software that enable the overlaying of digital content onto the real world.

What is augmented reality art?

The Aurasma App

One example of an AR art project is “The Aurasma App,” which allows users to view augmented reality content by scanning a QR code or taking a photo of an object in the real world.

Monument Valley

Another example is “Monument Valley,” a popular mobile game that uses AR technology to create an immersive, 3D environment for players to explore.

Journey

Journey is another example of a successful AR art project. This app uses AR technology to create an interactive installation that allows users to explore a virtual world through their smartphones or tablets.

Getting started with augmented reality art

Before diving into the world of AR art, it’s important to understand the tools and techniques needed to get started. Here are some tips for getting started:

  1. Choose your platform: There are several platforms available for creating AR content, including Unity, Unreal Engine, and ARKit (for iOS devices). Each platform has its own strengths and weaknesses, so it’s important to choose one that fits your needs.
  2. Learn the basics: Once you have chosen your platform, it’s important to learn the basics of creating AR content. This includes understanding how to use the software, how to create 3D models, and how to integrate real-world elements into your composition.
  3. Experiment with different techniques: AR art offers a lot of creative freedom, so don’t be afraid to experiment with different techniques and styles. From simple animations to complex installations, there are many ways to create engaging AR experiences.
  4. Find inspiration: There are plenty of examples of successful AR art projects out there to inspire you. From interactive installations to immersive games, there’s something for everyone in the world of AR art.

Examples of successful augmented reality art projects

Here are a few examples of successful AR art projects that demonstrate the potential of this medium:

  • The Aurasma App: As mentioned earlier, The Aurasma App is an excellent example of how AR can be used to create engaging content. Users can scan a QR code or take a photo of an object in the real world to view augmented reality content related to that object.
  • Monument Valley: Monument Valley is a popular mobile game that uses AR technology to create an immersive, 3D environment for players to explore. The game was so successful that it won multiple awards, including the BAFTA Games and Interactive Entertainment Award for Best Game.
  • Journey: Journey is another example of a successful AR art project. This app uses AR technology to create an interactive installation that allows users to explore a virtual world through their smartphones or tablets. The installation was so popular that it was shown at the Museum of Modern Art in New York City.

Tips for maximizing engagement with augmented reality art

Now that you have some examples of successful AR art projects, let’s look at some tips for maximizing engagement:

  1. Make it interactive: One of the key strengths of AR art is its ability to be interactive.