Augmented reality (AR) is a technology that enhances or “augments” the user’s perception of reality by overlaying digital information onto the real world. AR has become increasingly popular in recent years, with a wide range of applications across various industries.
Where People Interact With Augmented Reality: Use Cases
1. Gaming and Entertainment
One of the most well-known applications of AR is in gaming and entertainment. Games like Pokemon Go, Snapchat filters, and interactive advertising campaigns have shown us how AR can bring digital elements to life in a way that feels seamless and immersive. These experiences are not only entertaining, but they also provide an opportunity for brands to engage with their customers in a new and innovative way.
2. Education and Training
AR has also found its place in education and training. By overlaying digital information onto the real world, AR can provide students and trainees with a more interactive and engaging learning experience. This can be particularly useful in fields like medicine, engineering, and aviation, where hands-on practice is critical to mastering skills and knowledge.
3. Retail and Marketing
AR has also found its place in retail and marketing. By overlaying digital information onto products, AR can provide customers with more information about a product, as well as create unique brand experiences that stand out from the competition. This can be particularly useful for companies looking to drive sales and engage with their customers in a new and innovative way.
4. Manufacturing and Engineering
AR has also found its place in manufacturing and engineering. By overlaying digital information onto physical products or work environments, AR can provide engineers and manufacturers with more information about a product or process, as well as create more efficient and effective production lines.