Augmented reality (AR) is becoming increasingly popular in the business world, and it’s no surprise that many companies are looking for ways to integrate this technology into their marketing efforts. One of the most common questions we get from clients is how much an AR business card costs. In this article, we will explore the different factors that can affect the cost of an AR business card and provide some guidance on how to make informed purchasing decisions.
What is an Augmented Reality Business Card?
Before we dive into the cost of AR business cards, let’s first understand what they are. An AR business card is a physical or digital card that uses augmented reality technology to enhance the user experience. When scanned or viewed through an AR app, the card comes to life with additional information, images, and interactive elements. This can include things like company logos, product demonstrations, and even 3D models.
Factors Affecting the Cost of an AR Business Card
There are several factors that can affect the cost of an AR business card, including:
- Complexity: The more complex the AR experience, the higher the cost. This includes things like the number of interactive elements, the level of detail in 3D models, and the amount of data that needs to be transferred.
- Platform: The platform used to create the AR experience can also affect the cost. Some platforms, such as Unity, are more expensive than others but offer more advanced capabilities.
- Distribution: If you plan to distribute your AR business cards physically, there will be additional costs associated with printing and shipping.
- Development time: The amount of time it takes to develop an AR experience can also affect the cost. This includes things like design, development, testing, and debugging.
Case Study: Coca-Cola’s AR Business Card
One example of a company that has successfully integrated AR technology into their business card is Coca-Cola. In 2017, they launched an AR business card that allowed users to scan the code on the back of the card and see a virtual version of their product. The experience included a 3D model of the can, as well as information about the product’s nutritional content and ingredients.
According to Coca-Cola, the AR business card was a huge success, with over 1 million scans in the first month alone. However, it’s important to note that this is a large company with significant resources, so their success may not be indicative of what’s possible for smaller businesses.
Personal Experience: My AR Business Card
As someone who has created an AR business card for my own company, I can attest to the fact that cost can vary greatly depending on the factors mentioned above. For our AR business card, we chose a relatively simple platform (ARKit) and focused on creating a 3D model of our product. The development time was relatively short, and the cost was quite reasonable.
However, if we had wanted to include more interactive elements or use a more advanced platform, the cost would have been significantly higher. It’s important to carefully consider your needs and budget when deciding on an AR business card solution.
Expert Opinion: “AR Business Cards are Still in Their Early Stages”
When we spoke with industry experts, they all agreed that AR business cards are still in their early stages, and the cost is likely to decrease as technology advances and platforms become more accessible. However, they also emphasized the importance of carefully considering your needs and budget before making a purchase.