Augmented reality (AR) technology has been gaining popularity over the years and it’s not hard to see why. This technology allows us to enhance our real-world surroundings with digital information, making them more interactive and engaging.
1. Enhance the user experience
One of the main goals of AR is to improve the user experience. By adding digital elements to the real world, we can make everyday tasks more efficient and enjoyable. For example, AR apps can help shoppers try on clothes virtually before buying them, making it easier for them to find the perfect fit.
In addition, AR apps can also help students visualize complex concepts in math or science, making learning more interactive and engaging.
2. Increase engagement
Another goal of AR is to increase engagement. This technology allows us to create immersive experiences that keep users engaged for longer periods of time. For example, AR games can provide a more interactive and exciting gaming experience than traditional games.
By using AR in advertising campaigns, brands can also capture the attention of their target audience and make them more likely to engage with the brand.
3. Improve decision-making
AR can also help improve decision-making by providing users with real-time information and feedback. For example, AR apps can help architects visualize different design options for a building, making it easier for them to make informed decisions about which option is best.
In addition, AR apps can also help doctors diagnose and treat patients more accurately by providing them with real-time information about the patient’s condition.
4. Streamline processes
AR technology can also streamline processes by automating certain tasks. For example, AR apps can help warehouse workers locate items more efficiently by overlaying digital information on top of their physical surroundings.
In addition, AR apps can also help manufacturers perform quality control checks more accurately and quickly by providing real-time feedback to workers.
5. Enhance safety
Finally, the goal of AR is to enhance safety. By providing users with real-time information about their surroundings, we can help them make safer decisions. For example, AR apps can help drivers avoid accidents by providing them with real-time traffic updates and alerting them to potential hazards on the road.
In addition, AR apps can also help construction workers stay safe by providing them with real-time safety instructions and alerts.
Case studies
To better understand the goal of augmented reality, let’s take a look at some real-life examples of how this technology is being used to achieve these goals.
1. IKEA Place
IKEA Place is an AR app that allows users to see how furniture would look in their home before buying it. By using this app, users can visualize different layouts and design options for their homes, making it easier for them to make informed decisions about which furniture to buy.
This app has been successful in increasing engagement and improving decision-making, leading to higher sales for IKEA.
2. Snapchat filters
Snapchat filters are a great example of how AR can be used to enhance the user experience. These filters allow users to add digital effects to their photos and videos, making them more interactive and engaging.
This technology has been successful in increasing engagement and improving decision-making, leading to higher user retention rates for Snapchat.
3. Pokemon Go
Pokemon Go is an AR game that has taken the world by storm. By using this app, users can catch virtual creatures in their real-world surroundings.
This game has been successful in increasing engagement and improving decision-making, leading to higher user retention rates for Pokemon Go.
4. Audi’s AR windshield display
Audi’s AR windshield display is an example of how AR can be used to streamline processes. By providing drivers with real-time information about their surroundings, this technology allows them to make safer and more informed decisions on the road.
This app has been successful in improving safety and reducing accidents.
5. GE’s AR maintenance app
GE’s AR maintenance app is an example of how AR can be used to enhance safety. By providing workers with real-time safety instructions and alerts, this technology allows them to perform their jobs more safely and efficiently.
This app has been successful in reducing accidents and improving worker productivity.