Augmented reality (AR) is an innovative technology that allows users to interact with virtual objects in the real world. This technology has found its way into various industries, including hospitality. In this article, we will explore what AR is and how it’s being used in the hospitality industry.
Introduction
The hospitality industry is known for providing exceptional experiences to guests. One way they are doing this is by incorporating AR technology into their operations. AR has the potential to revolutionize the hospitality industry by creating more engaging and immersive experiences for guests. Let’s take a closer look at what AR is and how it’s being used in the hospitality industry.
What is Augmented Reality?
AR is a technology that enables users to interact with virtual objects in the real world. This is achieved by using sensors, cameras, and other devices to track the user’s location and then overlaying digital information onto the real-world environment. The result is an interactive experience that blends the physical and virtual worlds.
AR in Hospitality
The hospitality industry has embraced AR technology in several ways. Let’s take a look at some examples.
1. Virtual Tours
One way AR is being used in hospitality is through virtual tours. Guests can use their smartphones to take a virtual tour of the hotel or resort. This allows them to see the property from a new perspective and get a better understanding of what it has to offer. For example, a hotel might create a virtual tour that takes guests on a journey through the property, highlighting different features and amenities along the way.
2. Room Design
AR is also being used in room design. Guests can use AR technology to visualize what their room would look like before booking. This allows them to make more informed decisions when choosing a room and creates a more personalized experience. For example, a hotel might create an AR app that allows guests to see different furniture arrangements and decor styles in their room before they book.
3. Wayfinding
AR is also being used for wayfinding in hotels and resorts. This technology makes it easier for guests to navigate the property by overlaying digital information onto the real-world environment. For example, a hotel might use AR to provide guests with turn-by-turn directions to their room or to highlight nearby attractions.
4. Gaming and Entertainment
AR is also being used for gaming and entertainment in the hospitality industry. Guests can use AR technology to play games or participate in interactive experiences that are specific to the property. For example, a hotel might create an AR game that takes guests on a scavenger hunt through the property or an interactive art installation that allows guests to become a part of the artwork.
Case Studies and Personal Experiences
Let’s take a closer look at some case studies and personal experiences to see how AR is being used in the hospitality industry.
1. The Amanpuri Resort in Thailand
The Amanpuri Resort in Thailand is an excellent example of how AR is being used in the hospitality industry. The resort has created an AR app that allows guests to explore the property and its surroundings in a unique way. Guests can use the app to see different room designs, take virtual tours of the property, and even participate in an interactive art installation.
2. The Atlantis Resort in Dubai
The Atlantis Resort in Dubai has also embraced AR technology. The resort has created an AR game called “The Lost Empire” that takes guests on a scavenger hunt through the property. Guests must solve puzzles and riddles to find hidden treasures throughout the resort. This game is not only fun but also provides guests with a unique way to explore the property.
3. The Mandarin Oriental in Hong Kong
The Mandarin Oriental in Hong Kong has used AR technology to enhance the guest experience. The hotel has created an AR app that allows guests to see different furniture arrangements and decor styles in their room before they book.
4. Personal Experience
As a personal experience, I recently stayed at the Rosewood Mayakoba Resort & Spa in Mexico. The resort has incorporated AR technology into their operations in several ways. Guests can use an AR app to see different furniture arrangements and decor styles in their room before they book.