As technology continues to evolve, augmented reality (AR) is becoming increasingly popular among beauty brands.
AR technology allows customers to experience products and services in a new and immersive way, providing them with a unique shopping experience that sets beauty brands apart from their competitors. In this guide, we will explore the various ways beauty brands are using augmented reality to enhance customer experience and drive business growth.
1. Virtual Product Try-On
One of the most common uses of AR in beauty is virtual product try-on. This feature allows customers to see how a product would look on them before making a purchase, providing them with a more confident decision and reducing the risk of returns.
By offering virtual try-on, beauty brands can increase customer satisfaction and improve their bottom line.
For example, Sephora has implemented a virtual try-on feature for its customers to see how different makeup products would look on their skin. The feature allows customers to take photos of themselves and then apply different makeup looks to see which one they prefer. This feature has been very successful for Sephora, as it has increased customer satisfaction and reduced the number of returns for makeup products.
Another example is L’Oréal’s “Makeup Genius” app, which allows customers to try on different makeup looks using their mobile device. The app uses AR technology to superimpose makeup products onto a person’s face, allowing them to see how the products would look in real life. This feature has been very popular among L’Oréal customers, as it provides a more personalized and interactive shopping experience.
2. Product Visualization
Another way beauty brands are using augmented reality is by providing product visualization. This feature allows customers to see how a product would look in their home or on their skin before making a purchase. By offering product visualization, beauty brands can provide customers with a more accurate representation of what the product will look like, reducing the risk of dissatisfaction and returns.
For example, IKEA has implemented an AR feature that allows customers to see how furniture would look in their home before making a purchase. This feature uses AR technology to superimpose furniture onto a person’s room, allowing them to see how the furniture would look in real life. This feature has been very successful for IKEA, as it has increased customer satisfaction and reduced the number of returns for furniture products.
Another example is Dermalogica’s “Special Cleansing Gel” product, which comes with an AR-powered packaging that allows customers to see how the product would look on their skin before using it. The AR feature uses a 3D model of the product to superimpose it onto a person’s face, allowing them to see how the product would work in real life. This feature has been very popular among Dermalogica customers, as it provides a more personalized and informative shopping experience.
3. In-Store Experience
Many beauty brands are also using augmented reality to enhance the in-store experience for their customers. By offering AR-powered displays, beauty brands can provide customers with an interactive and immersive shopping experience that sets them apart from their competitors.
For example, Estée Lauder has implemented an AR-powered display for its “Aroma Chemise” perfume. The display uses AR technology to superimpose the fragrance onto a person’s skin, allowing them to see how the scent would smell in real life. This feature has been very popular among Estée Lauder customers, as it provides a more personalized and informative shopping experience.
Another example is Lululemon’s “Mirror Mirror” display, which uses AR technology to superimpose workout routines onto a person’s body. The display allows customers to see how the routine would look in real life, providing them with a more immersive and interactive shopping experience.